Category Archives: assignments

FINAL WISHES

Over the period of this semester I have learned a lot about social media. I never dreamed there were so many avenues for people to interact with no form of physical contact. At the beginning of this course I thought of social media as a tool and that has not changed. I see no need for smart phones and Bluetooth devices becoming a new appendage to the human body. Every day there news stories about obesity, smoking and other cancer causing health concerns. I would suggest you look down the road when carpal tunnel is a major health issue. When this generation cannot do fine motor skill tasks because of years of texting. I believe there is a balance and the business world is a fine example. Business uses social media as a tool to make money not waste time. As a woodworker I can appreciate this approach. In my shop I have many tools, but I do not use them all the time. I see social media in the same way it is there to use when I need it for a purpose. I do not carry a 9/16 wrench all day because I have one, I use when needed. I have a room filled with tools as does social media, let us take a lesson from business and use social media as tool and not a replacement for actual human interaction.

QR Codes

Introduction

This proposal is to introduce a way for Extreme Promotional Materials to grow. The company has an opportunity to grow laterally as well as moving forward. A solid base already exists but can be enhanced by new ventures and partnerships. There is increased use of social media in the world and there are growth opportunities linked with the use of QR codes, YouTube and Facebook. Lateral growth can be achieved by expanding into areas such as social events and forward growth by applying social media tools to existing accounts.

Mission/Vision

To enable people to interact and communicate using traditional as well as new age media.

New Markets

Many vineyards and craft brewers are supplying local events such as festivals, weddings and anniversaries. These independents create their own brand labels and would probably be interested in making them more effective. Simply taking the label and adding a QR code to it would certainly create more traffic to their web pages. Event planners could have promotional material made including a QR. A wedding for example could have custom made labels for their wine and keepsake glasses. This custom work would have an individual QR for that couple. Scanning it would lead to a web or Facebook page with a video thanking the guest for attending. Guests would be encouraged to post comments or pictures on this site. Extreme Promotional Materials could expand their market by forming alliances with the independent brewers, vintners, event planners and creating new QR labels and products.

Target Audience

Smart phone users are growing every day and they are using them to speed up their information gathering. Current and future users would be the target, they want all the information at their fingertips and the easier it is the more likely they are to indulge. Secondly, brewers, vintners and event planners need to be sold on the value of this way of labelling. They need to understand that by creating QR they can generate more interest and a more knowledgeable consumer through information communication.

QR Code

QR or quick response is way social media connects information through the use of a smart phone. The code itself looks like a bunch of squiggly lines in a square but it is a powerful tool. It serves as a portal to the web and any other links the creator desires. The QR is doing to marketing what the micro-chip did to computers.

Implementatation

The company would create QR’s for its best customers as an add-on to existing materials educate them on the need for it. Secondly, local brewers, vintners and event planners would be be approached as well. It would have to be an educational approach until client’s se increased interest on their social media sites. When that occurs, Extreme Promotional Materials will have established itself as a leader in interactive communication and promotion through the use of QR codes.

 

Foundations

The way it stands right now, my digital footprint, is miniscule. The fact that I am not a regular user is probably the reason. The dots are all there, just some are connected and others not. To improve my brand I need to utilize the network more often and scrutinize the consistency while providing new, fresh and relevant information. Having not spent much time using social media, foundation building should be relatively crack free.

The foundation starts with registering my domain so as to create a web site for possible future use. Systematically I would review profile information on Facebook, Twitter, LinkedIn and WordPress for consistency. All profiles would be updated and edited for uniformity. Facebook would be a little different by using my personal picture for a profile. By doing this I feel a warmer more personal touch is more effective in encouraging visits to eg: my blog or web page. All other avenues would remain very professional and clear of questionable pictures, photos or opinions.

I believe by owning my domain, connecting all other avenues with the same consistency and putting a personal touch to it, a good foundation can be built. The foundations in place my foot can grow while promote my brand through more frequent blogs, tweets and Facebook postings. If I can encourage more people to visit then the potential to grow bigger is very real and I could make it to at least page 4 of Google.

Change is a Constant

Four years ago the American people voted for change.  This Tuesday they will be presented with the same scenario, Republican or Democratic leadership. Change is a constant and unavoidable. The individual can try but if business does not embrace change they will surely follow the Dodo bird. Mashable, Social Media Explore and Tech Crunch are all helping business to stay current and embrace change. Each site offers a wealth of opinion and information to stay current with new ideas and technology application. I found Mashable  to be reminiscent of a newspaper by having sections such as Business and Lifestyle. Social Media Explorer and Tech Crunch were forums with Tech Crunch appearing to be the most current. Each site had much to offer that can benefit business.

http://mashable.com/2012/11/03/google-calendar-hacks/?fb_ref=slide  offered up an article on Google calendar, November 3, 2012 by Dani Fankhauser, 8 Hacks to Make Google Calendar more Useful. Business can be so fast paced and today people are stretched for time. This contributor shows how to utilize Google Calendar to organize your life. More than an electronic day planner will help with budgets, project management and employee scheduling. A good article on maximizing your portable devices potential.

http://www.socialmediaexplorer.com/  delves into attitudes with a contribution from Ilana Rabinowitz ·October 26, 2012. Becoming A Social Business Isn’t Just For Social Media has a definite McCluhan (Marshall) influence by using the idea of being more tribal. The writer compares organizations to being a community (or tribe) and the need for effective communication. The general idea being, in order to grow organizations have to embrace social media which is the vehicle for change. Success is achieved through the attitude taken towards technology. The strong organization embraces the new ideas and grows with them.

inShare26//

Quick, Tie The Rafts Together

                        Devin Coldewey

posted yesterday

            I found this on http://techcrunch.com/2012/11/03/quick-tie-the-rafts-together/ and found his analogy of the merger of major publishing houses to be quite astute. The story of the Medusa is brutal and socially sickening, but, applied to business is quite relevant. He points out that the only way publishers will survive will be by accepting the new electronic reality and work together for self-preservation. A somewhat frightening image, the Medusa shows15 of 147 survivors after being set adrift on a raft. Survival entailed pushing some overboard and cannibalizing others. The point he makes is for business to survive sometimes you have to do the objectionable. Definitely a different perspective from this Tech Crunch contributor.

Unlike predetermined elections, change for business is constant. The articles examined show that by using these sites business can embrace and learn about change from others. Maximizing your time with Google Calendar, learning better communication skills and being reminded that it is not always pretty, are all tools to help business stay current. Information is knowledge and these three sites provide business with a resource to manage the constant change.

catch a wave Stirling

This week I really had to be a Beach Boy. Even though they have all turned 70, I’m sure Brian, Mike and the rest of the Boys are in tune with social media. So I flipped open my cyber board and hit the surf looking for waves of information on things like QR codes and Podcasting. My wife spotted the zipper before I did, and it was Via Rail. We have been utilizing the train to travel quite a bit lately and when I told her about this assignment she said, “I saw those at the station”. They and the City of London are using QR’s to save and promote their respective business and community. Using their example I will endeavour to shoot the curl and apply QR codes as well as podcasting to the local branding of the Village of Stirling.

Via rail is now using QR’s to not only speed up service but streamline operational costs, ie: reducing station attendants hours of work.

Friday, August 17, 2012

Passengers now receive an email confirming their Corridor booking along with their electronic boarding pass, issued with a QR code. All they have to do is print the boarding pass or display it on the screen of their smartphone to have it scanned on board. https://www.viapreference.com/en/news .

London has also joined Via in the use of the QR by way of a mural at the station.

Commissioning Dusty Peas (Jamie Q and James Kirkpatrick), Moving Everything Everywhere All The Time 2012 is a mural that demonstrates London’s creative energy and invites VIA passengers to connect with London with their smart phones by a QR code and mobile landing page. http://harrisonpensa.com/news/art-mural-puts-motion/

“London has a strong local community that is connected globally. Everyday our business and community leaders create innovations that impact the global market. This piece helps us tell that story while showcase London’s creative talent,” states Kadie Ward, Director, Marketing and Communication, The London Economic Development Corporation. www.everywherelondon.com.

Recently, Stirling had a series of meetings on how to grow and improve. http://www.stirling-rawdon.com/category/economic/ contains the report summarizing citizen’s suggestions including the use of the web site. The idea of using a QR would surely be beneficial and complimentary to the existing web page. They are already linking to Facebook, Twitter and YouTube, so adding a QR and a podcast seems like a natural progression. Every business and community organization would display a QR prominently. This would enable linking to the specific location as well as the Stirling site. This would help businesses and organizations to mutually promote the village and their self. A QR would be put on every piece of promotional material, business card, village vehicle and sign. If you use a smart phone it is almost impossible to not connect with Stirling/Rawdon. This is where a podcast would be effective for promotion. By creating a podcast highlighting events and business, Stirling could reach out to tour operators, tourists and the general population. http://www.cnn.com/services/podcasting/ has a very comprehensive podcast site. Anything they report or have opinions on is categorized and easy to access. Stirling could do the same, making it not only the village with a big heart but the information village.

Stirling does have a lot of heart and plenty to offer. Adding a QR and podcast campaign to their information highway could only make them better. Such an endeavor would surely create abuzz as people capture QR’s to see what that business or organization is doing. Listening to the radio or checking the paper for upcoming events and attractions could be a thing of the past with the click of a phone. Summer may not be endless but I believe if Stirling were to catch this wave, everyone would have fun,fun,fun.

Catch A Wave

This week I really had to be a Beach Boy. Even though they have all turned 70, I’m sure Brian, Mike and the rest of the Boys are in tune with social media. So I flipped open my cyber board and hit the surf looking for waves of information on things like QR codes and Podcasting. My wife spotted the zipper before I did, and it was Via Rail. We have been utilizing the train to travel quite a bit lately and when I told her about this assignment she said, “I saw those at the station”. They and the City of London are using QR’s to save and promote their respective business and community. Using their example I will endeavour to shoot the curl and apply QR codes as well as podcasting to the local branding of the Village of Stirling.
Via rail is now using QR’s to not only speed up service but streamline operational costs, ie: reducing station attendants hours of work.
Friday, August 17, 2012
Passengers now receive an email confirming their Corridor booking along with their electronic boarding pass, issued with a QR code. All they have to do is print the boarding pass or display it on the screen of their smartphone to have it scanned on board. https://www.viapreference.com/en/news .
London has also joined Via in the use of the QR by way of a mural at the station.
Commissioning Dusty Peas (Jamie Q and James Kirkpatrick), Moving Everything Everywhere All The Time 2012 is a mural that demonstrates London’s creative energy and invites VIA passengers to connect with London with their smart phones by a QR code and mobile landing page. http://harrisonpensa.com/news/art-mural-puts-motion/
“London has a strong local community that is connected globally. Everyday our business and community leaders create innovations that impact the global market. This piece helps us tell that story while showcase London’s creative talent,” states Kadie Ward, Director, Marketing and Communication, The London Economic Development Corporation. http://www.everywherelondon.com.
Recently, Stirling had a series of meetings on how to grow and improve. http://www.stirling-rawdon.com/category/economic/ contains the report summarizing citizen’s suggestions including the use of the web site. The idea of using a QR would surely be beneficial and complimentary to the existing web page. They are already linking to Facebook, Twitter and YouTube, so adding a QR and a podcast seems like a natural progression. Every business and community organization would display a QR prominently. This would enable linking to the specific location as well as the Stirling site. This would help businesses and organizations to mutually promote the village and their self. A QR would be put on every piece of promotional material, business card, village vehicle and sign. If you use a smart phone it is almost impossible to not connect with Stirling/Rawdon. This is where a podcast would be effective for promotion. By creating a podcast highlighting events and business, Stirling could reach out to tour operators, tourists and the general population. http://www.cnn.com/services/podcasting/ has a very comprehensive podcast site. Anything they report or have opinions on is categorized and easy to access. Stirling could do the same, making it not only the village with a big heart but the information village.
Stirling does have a lot of heart and plenty to offer. Adding a QR and podcast campaign to their information highway could only make them better. Such an endeavor would surely create abuzz as people capture QR’s to see what that business or organization is doing. Listening to the radio or checking the paper for upcoming events and attractions could be a thing of the past with the click of a phone. Summer may not be endless but I believe if Stirling were to catch this wave, everyone would have fun,fun,fun.

Petpawsitive

Online video is an effective way to promote a business especially when used in conjunction with a complete social media marketing package. A strong web site that promotes linking to other avenues such as Facebook, blogs and Twitter is essential. Petpawsitive would use such a method. Online video contained on their web site, as well as the previously mentioned venues. Information, instructional and community videos would highlight the company’s activities and promote their products and services. They will be very conversational and designed to give enough information that the user feels good but wants more (not unlike a movie trailer). As with many user friendly sites, you would be presented with a large video image of the Petpawsitive introduction, with all other choices lined up under it.

This introductory video would give the user an overview of Petpawsitive. This would be done by having various employees from both Belleville and Kingston explaining what their role is and how they can help you. This would include site tours by retail staff of both locations. The idea being welcome to our home and we want you to feel comfortable. Petpawsitives’ mission statement, history and ideology are all presented in this video. This is intended to help the user understand who Petpawsitive is and what they stand for. A pet would always be in the scene with the employee. This type of video will helpful when a person visits either location and feels at home because one or two staff is easily identifiable. All videos will be kept to approximately three minutes or less in order to maintain attention.  

A separate video of trainers telling about the approach to behavioral training and psychology will be found directly below the introduction for ease of navigation. This will be joined by other videos specific to their area of expertise. Nutritional information and community partners are examples. The trainers would encourage viewers to visit their weekly blog where a new training video tip is shared and questions are answered.  Also, users will be reminded they can check the monthly calendar on Facebook for special workshops or class information.

The nutritional video would feature a retail clerk and a representative from the supplier of the natural/holistic food sold by Petpawsitive. The whole natural concept could be put forward and why they believe it is better for your pet. The clerk would address price points encourage visiting a weekly blog where questions on nutrition are answered. They would also invite you to follow on Twitter for daily, weekly or monthly specials.

The community partners would be two separate videos. The first would show a staffer working with members of the Humane Society and encourage the user to go to Facebook and Twitter for pictures of pets needing homes or have been lost and found. This invitation promotes the concept of community by be actively involved with the Petpawsitive family. The other community video would feature clips submitted by groups such as the Fly Ball Dogs or local pet shows and then compile them together. While watching the clips you will be reminded to check the Petpawsitive site for the monthly calendar of events. The user would also be directed to links for the various groups.

Petpawsitive is no doubt targeting pet owners in the 40-7o+ demographic. Families with pets and seniors with companions, in each case a family member that needs care. The use of video in all of their social media Petpawsitive will be able have an easy to use and informative web package. The videos do not only inform but they engage the user by linking to blogs, Facebook and Twitter and inviting the use to become part of the whole Petpawsitive family. The regular blogs and events schedule, the Twitter chat and Facebook with lost and found pets, will keep them coming back for more. If they coming back for more on the web you can be sure they’ll visit the store and that’s what it is all about, the money.